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About Jetcraft
Established for over 15 years, Jetcraft is the UK's leading authorised Yamaha personal watercraft dealer. With a wide range of new models and accessories, as well as pre-owned personal watercraft, the company caters for all enthusiasts, at all levels.
Challenge
Although Jetcraft's business was thriving locally, they wanted to expand their catchment area. An e-commerce site was the logical next step. However, to showcase their products effectively, the company also needed to upgrade and rebrand their existing website to project a professional image and attract more customers.
Solution
Rare IT Solutions rebranded and rebuilt Jetcraft's website with a no-nonsense, eye-catching design, while the text was rewritten to make it more punchy and informative. A comprehensive, easy-to-use online store was also added, covering Jetcraft's extensive parts and accessories catalogue.
Benefits
As well as increasing orders for parts and accessories, the new site has generated many new leads from customers thinking about buying a personal watercraft. Visitors have reported that the upgraded site is far more user-friendly, information is easier to find and a professional brand identity is conveyed throughout.
Click here to see the final product.
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